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ORGANIC BY JOHN PATRICK

With ORGANIC, John Patrick set out to create a brand that would speak to the coming generation of consumers  whose relationship to luxury encompasses not only the timeless attributes of forward-thinking style, detail-driven craftsmanship and first-rate fit, but also a new and demanding curiosity about the ethics of their clothes He was one of the first designers to develop a direct relationship with organic farm collectives in Peru. He has helped to innovate the use of botanical dyes, digital print techniques, recycled fabrics and organic wool yarns, and resurrected traditional practices such as hand-weaving. He’s currently helping to develop a 100% sustainable shipping container, another innovation that will ramify across the industry.

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